Audience Research: Target Audience

I decided to survey a selection of the target audience of 16-25 year olds on their music video watching habits and what music videos they think are successful...

Lorna, Saffie, John, Tash, Daniel

Natasha
Age: 17
Subjects studying: Media Studies, English Literature, ICT
Favourite genre of music: Country Rock
In what medium do you watch music videos: YouTube
How many music videos do you watch in a week: 0
Favourite music video you've seen recently: Raise Your Glass by Pink

John

Age: 17

Subjects studying: Media Studies, Business Studies, Photography

Favourite genre of music: Indie

In what medium do you watch music videos: YouTube

How many music videos do you watch in a week: 20

Favourite music video you've seen recently: Time To Pretend by MGMT

Lorna

Age: 17

Subjects studying: Media Studies, Art, ICT

Favourite genre of music: Country/Pop

In what medium do you watch music videos: YouTube

How many music videos do you watch in a week: 15

Favourite music video you've seen recently: I Won't Let You Go by James Morrison

Saffie
Age: 17

Subjects studying: Art, Textiles, English Literature

Favourite genre of music: Folk

In what medium do you watch music videos: Online if at all

How many music videos do you watch in a week: 0

Favourite music video you've seen recently: There aren't usually videos for the songs I like.

Daniel

Age: 17

Subjects studying: Chemistry, RE, Biology

Favourite genre of music: Pop

In what medium do you watch music videos: YouTube

How many music videos do you watch in a week: 10

Favourite music video you've seen recently: Summer Nights by Grease

What this means...
As I thought, the majority of young people keep up to date with their music through YouTube, which I looked at here.

Also, as Saffie highlighted her favourite genre is folk and the reason she doesn't watch many videos is because there aren't many made for her genre. My remix/dance genre is also niche so there aren't many made, something I've also looked at. Therefore I have a little more freedom, but there are less conventions for my genre, so I have to look a bit wider in the music industry to gain inspiration and ideas.