4. How did you use new media in the construction, research, planning and evaluation stages?
New media technologies have been very important throughout my production process. I used social media in order to gain vital audience feedback from my target audience, so that I knew throughout I was on the right track. I also used new media to share my products and to research existing media to gain inspiration and learn from existing products.
Research: Once I’d decided that I was going to produce a music video I set about researching the codes and conventions as well as music videos on YouTube to get an idea of how to make one myself. I was drawn towards Jamie xx’s remix of Rolling in the Deep and felt that it would be an interesting challenge to make a video for a dance remix of a popular song. I then looked at the differences between mainstream videos and dance music videos and found that dance videos were mostly more creative as they were often funded by independent labels and so the artists had more freedom.
I used Yahoo to gain feedback from a wider audience on what they expect from a music video and kept this in mind during the process.
I also used slideshare to upload keynote displays that deconstructed existing products and showed the conventions, such as in my ancillary research.
Planning: Once I’d done my research I set about storyboarding ideas and putting together a filming schedule and shot lists. I found making shot lists very helpful as it was a great prompt to remember all the angles and scenes that I wanted to complete each day. In terms of how I used new media to plan my music video, I utilised YouTube a great deal and channels such as Vevo which display almost every music video ever made which was a great source of inspiration. Also I uploaded test shots I’d done and got feedback from them to help me work out exactly which shots I wanted to use in the video - which worked and which didn’t.
Construction: During the construction I used facebook quite a lot to give feedback on each of my rough cuts. To begin with I edited the different locations and then eventually put them all together and, for instance in the case of the interlude, my peers were really helpful in deciding whether to use text and to have that section in black and white or in colour.
I used iMovie on my macbook to create all my videos and used Photoshop to create my ancillaries. Since my preliminary task last year I have improved enormously and have gained many more skills in terms of knowing how to use Photoshop, being able to identify codes and conventions and apply them to my own work.
Here is a picture of my preliminary magazine cover. Compared to today I knew very little about photoshop or the conventions of a magazine, hence the basic layout and evident dead space.
If I compare this with my advert I can see that I now have more knowledge on composition and colour schemes as well as photoshop skills in order to create an effective cover which can then be implemented into the advert, which would fit the genre of music and brand of the artist.
My video editing skills have improved since beginning the course as I now have more awareness of how existing videos are put together and so have more attention to detail and focus on the beat and the many interpretations that the audience can take away from watching the video as each individual has a different reading.
Evaluation: In evaluating my work I looked back through my slideshare and Youtube pages to see how I’ve progressed. I went on sites such as Pixton to create an animation to explain how I made my music video in question 1.
Here is a video looking at most of the new media I’ve used in making my production...
New media technologies have been very important throughout my production process. I used social media in order to gain vital audience feedback from my target audience, so that I knew throughout I was on the right track. I also used new media to share my products and to research existing media to gain inspiration and learn from existing products.
Research: Once I’d decided that I was going to produce a music video I set about researching the codes and conventions as well as music videos on YouTube to get an idea of how to make one myself. I was drawn towards Jamie xx’s remix of Rolling in the Deep and felt that it would be an interesting challenge to make a video for a dance remix of a popular song. I then looked at the differences between mainstream videos and dance music videos and found that dance videos were mostly more creative as they were often funded by independent labels and so the artists had more freedom.
I used Yahoo to gain feedback from a wider audience on what they expect from a music video and kept this in mind during the process.
I also used slideshare to upload keynote displays that deconstructed existing products and showed the conventions, such as in my ancillary research.
Planning: Once I’d done my research I set about storyboarding ideas and putting together a filming schedule and shot lists. I found making shot lists very helpful as it was a great prompt to remember all the angles and scenes that I wanted to complete each day. In terms of how I used new media to plan my music video, I utilised YouTube a great deal and channels such as Vevo which display almost every music video ever made which was a great source of inspiration. Also I uploaded test shots I’d done and got feedback from them to help me work out exactly which shots I wanted to use in the video - which worked and which didn’t.
Construction: During the construction I used facebook quite a lot to give feedback on each of my rough cuts. To begin with I edited the different locations and then eventually put them all together and, for instance in the case of the interlude, my peers were really helpful in deciding whether to use text and to have that section in black and white or in colour.
I used iMovie on my macbook to create all my videos and used Photoshop to create my ancillaries. Since my preliminary task last year I have improved enormously and have gained many more skills in terms of knowing how to use Photoshop, being able to identify codes and conventions and apply them to my own work.
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| AS Pre-Lim, AS Final Magazine Cover, A2 Final Advert |
If I compare this with my advert I can see that I now have more knowledge on composition and colour schemes as well as photoshop skills in order to create an effective cover which can then be implemented into the advert, which would fit the genre of music and brand of the artist.
My video editing skills have improved since beginning the course as I now have more awareness of how existing videos are put together and so have more attention to detail and focus on the beat and the many interpretations that the audience can take away from watching the video as each individual has a different reading.
Evaluation: In evaluating my work I looked back through my slideshare and Youtube pages to see how I’ve progressed. I went on sites such as Pixton to create an animation to explain how I made my music video in question 1.
Here is a video looking at most of the new media I’ve used in making my production...
Therefore, as you can see, New Media Technologies have been imperative in my creation of my coursework. In the 21st century, thanks to the rise of the internet, anyone can produce texts and therefore the line between consumer and producer has become almost non-existent. The advances in technology mean that an 18 year old student such as myself is able to make products such as a music video by using software such as iMovie, share it to the world through YouTube and make a cover and advert by using Photoshop. The process has become very quick meaning I can have direct access to the audience at the click of a button and gain vital feedback from them instantly and apply that feedback to my texts. I can also talk to people all over the world on sites such as Yahoo.
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