Rough Cut #4: Director's Commentary

I've put together this director's commentary to explain further my thought processes behind my last rough cut, looking at my progression from my 1st rough cut to now.

Ancillary: Final Advert

I made two advert drafts to decide which one to use as my final ancillary. I wasn't sure about the placement of the reviews and so asked for feedback on facebook, which was very helpful.
Here are the two adverts...

Advert #1

Advert #2

Here's some of the feedback I got on advert #2...

Therefore advert #2 is now definitely going to be my final advert which I'm very pleased about. I think that it reflects my audience research and the tone of Jamie xx's music as well as tying in with the music video I have created. 

Rough Cut #4

I have finished my fourth rough cut of my video which, as I explained on the youtube page, will hopefully be the final cut. I am going to put together a director's commentary to explain my thought processes so far about the progress and changes from my first rough cut to this one.

Genre theory in relation to my music video

Genre Theory

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I created this presentation whilst studying genre theory in relation to my music video. I began to look at genre theory a while ago here and is something, along with other theories, I keep in mind while creating my products in order to make sure my products fit/subvert conventions to attract my target audience.

Ancillary: Final Cover

I've been through many experimental stages with my single cover for my ancillary task, from using an artistic, colourful approach to using jamie xx's real single covers as inspiration. I now think I have landed on an effective, simple design that effectively promotes jamie xx's single. The research I carried out before beginning my work was invaluable as it meant I had a good understanding of what is needed in a single cover and how much they have evolved. I used the discovery that many artists (especially dance artists which is the genre I'm working in) use a still from their video as the art for their cover to fully create a house theme in their promotion for the song, as basis for my final draft. 
Before settling on my final cover I looked one last time at trying to incorporate my female protagonist into the cover...

But, once again, I think it fails to grab the audiences attention and the cover that I eventually chose not only has an artistic feel to it which fits in with the jamie xx brand but also features water and so interlinks with the concept of 'rolling in the deep'. 
Here is my final cover...

Audience Feedback: Facebook

I decided to put my third rough cut up on facebook to see what a few of my peers thought about it to see if there was anything that stood out that needed changing.
Here are my responses...

I'm glad the narrative is now clearer to the audience and that people like it. It's interesting that a couple of people mentioned the ending and so I might look at including the walk again at the end.