Rough Cut #1: Director's Commentary

I've created a director's commentary version of my first rough cut which explains my feelings and thoughts about it and how I'd like to progress. 

I'm now working on my second rough cut keeping in mind all that I've said here.

Ancillary Research: Adverts

I've created this keynote presentation deconstructing magazine advertisements for various music albums. This was useful in studying so I could get a better idea for what I need to do for my ancillary tasks. The adverts I looked at are going to be very influential as I go about putting together my own adverts.

Ancillary Research - adverts

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Videos and Cover Art

During my research it has become increasingly obvious that music videos and artist's covers are very much interlinked and that the themes from the song and video are transferred into the marketing. Thus it's important to make sure the single cover I make completely reflects my music video and vice versa.


Sometimes the themes are even stronger as stills from the actual video are used as the cover art. Therefore I need to make sure that my video keeps a constant in its quality. 

Cover Art

Calvin Harris has been a big influence on my music video. His video for Feel So Close has a very intense feel while being beautiful to look at and reflecting the themes of the music. It's an example of an interlinked video and single cover. I like that it's very direct and to the point and very simple - just having the title and artist name.


The themes of the song I've chosen are about a break up. The female is singing about how their relationship could have been good (suggesting she was angry over the break-up) but she's glad it's over now (implying he dumped her) as she can now see that he 'played' her and that she's much better off without him. I see this as a positive message which is why I want to make sure the song ends on a positive note. 
Also as I'm using a remix it has a different sort of edge to it. It has a sort of caribbean feel and the extra use of drums makes it almost more aggressive and has a faster pace. 

Source

I need to remember, whilst editing, these themes and try to continue them through as I start to put together drafts for my ancillaries.