I made two advert drafts to decide which one to use as my final ancillary. I wasn't sure about the placement of the reviews and so asked for feedback on facebook, which was very helpful.
Here are the two adverts...
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| Advert #1 |
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| Advert #2 |
Here's some of the feedback I got on advert #2...
Therefore advert #2 is now definitely going to be my final advert which I'm very pleased about. I think that it reflects my audience research and the tone of Jamie xx's music as well as tying in with the music video I have created.
I have finished my fourth rough cut of my video which, as I explained on the youtube page, will hopefully be the final cut. I am going to put together a director's commentary to explain my thought processes so far about the progress and changes from my first rough cut to this one.
I created this presentation whilst studying genre theory in relation to my music video. I began to look at genre theory a while ago here and is something, along with other theories, I keep in mind while creating my products in order to make sure my products fit/subvert conventions to attract my target audience.
I've been through many experimental stages with my single cover for my ancillary task, from using an artistic, colourful approach to using jamie xx's real single covers as inspiration. I now think I have landed on an effective, simple design that effectively promotes jamie xx's single. The research I carried out before beginning my work was invaluable as it meant I had a good understanding of what is needed in a single cover and how much they have evolved. I used the discovery that many artists (especially dance artists which is the genre I'm working in) use a still from their video as the art for their cover to fully create a house theme in their promotion for the song, as basis for my final draft.
Before settling on my final cover I looked one last time at trying to incorporate my female protagonist into the cover...
But, once again, I think it fails to grab the audiences attention and the cover that I eventually chose not only has an artistic feel to it which fits in with the jamie xx brand but also features water and so interlinks with the concept of 'rolling in the deep'.
Here is my final cover...
I decided to put my third rough cut up on facebook to see what a few of my peers thought about it to see if there was anything that stood out that needed changing.
Here are my responses...
I'm glad the narrative is now clearer to the audience and that people like it. It's interesting that a couple of people mentioned the ending and so I might look at including the walk again at the end.
I wanted to experiment with the flashback sequence to see if it would work elsewhere within the song. I put together this rough cut to see, however whilst editing I found no obvious place in the music to place it and so the music doesn't match very well at all.
Aside from the sound issues I also think this confuses the narrative even further and takes away from the ending where she has gradually moved on from the relationship by taking the audience back there again. Perhaps the issue is the use of a different song at the beginning, even though I have had many comments that they liked the contrasting music, so I shall try some other sound effects to see if that helps.
Last week I showed my third rough cut to a class of year 9's. Before the screening I found out that what they wanted most from a music video was seeing people having fun. Also when discussing modern music videos they described Lady Gaga as "weird", "sexual" and "terrifying", which was interesting to hear!
In terms of what they liked about my video they said they liked the use of scenery as a way to reflect the emotions in the video. They saw that she was happier in the brighter locations such as the beach and then a little more sadder in the darker locations such as the forest.
They also liked the editing, including the varied images being on the beat.
Another thing that stood out for them was the circular narrative, as they liked how it began and ended on the beach, neatly tying everything up.
The majority of the class managed to understand the narrative being about a break up and they liked that it portrayed a strong female on their own.
Lastly many of the class commented on how much they liked the interlude section as it showed her in a plain room and they said that was very effective.
They also mentioned a couple of things that I could work on, including making sure the audio/visual were in sync. An issue that I wanted to know was if the flashback sequence at the beginning with the different song was confusing or made it more interesting to watch. The class took a vote and the latter view won, but I shall try experimenting with new ways to make sure that it definitiely makes sense to the audience in the future.
Therefore advert #2 is now definitely going to be my final advert which I'm very pleased about. I think that it reflects my audience research and the tone of Jamie xx's music as well as tying in with the music video I have created. 
